The Ontario College of Social Workers and Social Service Workers is making strides with its employer outreach campaign.
Launched in 2017, the employer outreach campaign informs employers of social workers and social service workers of the importance of College registration and the value of hiring registered members of the College. The campaign was and continues to be multi-faceted, involving digital advertising, virtual and in-person outreach, a quarterly publication and an interactive quiz, among other initiatives.
Read the following highlights from the College’s employer outreach campaign:
Getting the message out
According to recent results from the College’s 2022 Member Communications Survey, more social workers and social service workers agree that their employers are aware of the College’s regulatory role and value their registration with the College. Here’s a snapshot of what College members had to say about their employers:
- 74% agreed that their employer understands and appreciates the value of College registration, compared to 70% in 2018.
- 67% agreed that their employers require candidates for their positions to be registered with the College, compared to 63% in 2018.
This greater understanding can be attributed to the College’s employer outreach campaign – the message is certainly getting out!
Employer Roundtables
Since 2017, the College has hosted eight Employer Roundtables for employers of social workers and social service workers throughout Ontario. The biannual Employer Roundtable is an opportunity for employers of social workers and social service workers to connect and engage with the College. To date, we have hosted Employer Roundtables for employers in the Kingston, Kitchener, Sault Ste. Marie, Sudbury, Timmins, Thunder Bay and Windsor regions.
ATTENTION: The College will be hosting a virtual Employer Roundtable on Thursday, November 10th for employers in the regions of Barrie and St. Catharines. The event will run from 9:30 – 11:00 a.m. If you are interested in attending, please reach out to Rebecca Singh-Arthur at oor@ocswssw.org.
Employer Communiqué
The Employer Communiqué – the College’s quarterly publication for employers of social workers and social service workers – has grown significantly since its first issue was published in the fall of 2017. The publication features articles relevant to employers, including regulatory and practice updates, employer profiles, and answers to frequently asked questions. As of August 2022, the Employer Communiqué had 746 subscribers – a 20% increase in less than two years.
Sign up for the Employer Communiqué today! We also encourage you to share this information with friends and colleagues who may benefit from reading the Employer Communiqué.
Online quiz
The “College Knowledge Quiz” highlights the importance of hiring registered social workers and registered social service workers in Ontario. Designed to test an employer’s regulatory knowledge, the quiz has had more than five thousand pageviews in the first half of 2022 alone and more than thirty thousand since its launch in January 2018.
Want to learn more about the regulation of social workers and social service workers in Ontario? Test your knowledge today and take the quiz! The College looks forward to further engaging with employers to increase their understanding of its regulatory role and the value of hiring registered social workers and social service workers. For more information on the College’s employer outreach initiatives, please contact communications@ocswssw.org.